Rapport at OFFSET
By: Gary Booth

Rapport’s studio team were lucky enough to visit OFFSET in Sheffield in October '16. Offset has fast become one of the world’s most inspirational, educational and vocational conferences for the design and creative industries, attracting around 2,500 attendees annually. This was the first year it had been outside of it’s main base in Dublin, so it was a rare chance to catch it as part of the Sheffield Design Week festival.

With a main stage and a smaller, more intimate second stage to choose from, we had 2 full days to listen, debate and learn from leaders and disruptors in our field.

Here's our top ten inspirations from the event:

  1. Step outside your comfort zone. Same is NOT creative.

  2. Get your hands dirty. And just as importantly (from a creative and satisfaction point of view) get your clients hands dirty at the same time. They tend to love it.

  3. It’s not just the ‘how’. Collaboration starts when co-authoring the brief and to that end...

  4. Is collaboration ever really final? It should be a continuous process for all.

  5. Find your purpose and persevere with passion. Believe in your ideas even if it means not doing the project.

  6. Creativity is not a straight line, it’s a zigzag of collaborations.

  7. The importance of R&D. New discoveries are key.

  8. Embrace unexpected opportunities. Small jobs can lead to big jobs.

  9. “Do it for the meal or do it for the reel” was our favourite catchphrase of the event.

  10. Simplicity rules.

Of course, this isn't a list of rules for everyone to follow. It's more like a few things we needed to remind ourselves of and even some we hadn’t given much consideration to before OFFSET.

At Rapport we have our own processes in place, but I think seeing how and why other creatives do what they do helps us to find our own path and question our solutions to creative problems. Leaving some room in the calendar for events like this has to be good for us and that’s definitely good for our clients as well.

Categories: Inspiration