Don't Just Communicate, Activate.
By: Chris Teague

Activity Based Activations


We’ve all read the Benjamin Franklin quote: “Tell me and I forget, teach me and I may remember, involve me and I learn.” We can all relate to this yet when it comes to business meetings and conferences/events; the old didactic approach [perceived expert on stage offloading information on a passive audience] presides over people/audiences exploring and discovering key issues for themselves.


People want to understand and they want to be involved - we learn as much from perspectives as we do from supposed experts/thought leaders. I’d like to share a principle we have been using over the past 10yrs here at Rapport - The People Activation Agency.


The ‘Flipped classroom’ principle is a teaching model in which the typical lecture and homework elements of a course are reversed. Short video lectures are viewed by students at home where they may not have the focus or the support to explore and understand a topic before the class session. In-class time is devoted to exercises, projects, or discussions; this is where the harder work of assimilating the knowledge through discussion or debates is done.


The face-to-face sessions enable people to engage in active learning where students have the opportunity to: bring their own knowledge to the table, create and share knowledge, and receive a variety of feedback (self, peer and tutor). The very process not only encourages active learning but helps with teamwork and communication skills.


Using this principle and others we've created business activities to help audiences explore all sort of business challenges; integration, leadership, strategy planning & implementation, agile working and improving customer experience.


To hear more about our activity based activations and learning; ‘Sledge Pack Challenge’, 'Future History', ’The Strategy Game’, 'Re-Energise’ and ‘Agile Monsters’ please get in touch as there are means and methods to make even the most dry of topics engaging for all.


Rapport: Activating People. Transforming Business.


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Categories: Thought Leadership