Activations of the month - March 2017
By: The Team

We are always on the hunt for amazing stories that embody People Activation and have found that the more we look, the more we are blown away by the way people across the globe are standing up and creating positive change.
In the first part of this year alone, we've seen that People Activation can come from anywhere and at any time, below are just a few of our standout examples from 2017 so far.​


The Wheelchair Man
Wheelchair man A truly inspiring story which we believe represents the power of true People Activation. Showing that from tragedy, can come inspiration and in turn help to inspire and activate others to achieve their greatness.


See more here.


The Homework Ban
Homework One school in Vermont quit homework for a year to see just how much the kids were actually benefiting from it. The outcome proved that going against what we think we know and challenging traditions can often create more positive outcomes.


See more here.


Attenborough’s Adventures
Attenborough Sir David Attenborough’s remarkable life stories have been reworked and told by the man himself to help children learn to read, showing that simply breathing new life into old tales can forge the most inspiring activations.


See more here.


Banksy’s Hotel
Banksy's Banksy's “Walled Off Hotel” on the Israel and Palestine border shows an alternative viewpoint to People Activation. Simply by adding a negative spin on a place that we all associate with comfort, Banksy has managed to create a global talking point which has, in turn, sparked positive behaviour.


See more here.


Nike’s Pro Hijab
Nike Hijab 1 People Activation can seamlessly take on the stigma of racial inequality and we believe that the way that Nike highlights the same diversity within sports is essential. Their latest statement in which they have used veiled Muslim athletes as their brand ambassadors, speaks volumes and displays a positive public voice for people to look up to.


See more here.


Categories: Inspiration