By: Chris Teague

Who’s it for: Anyone who believes they experience ‘writer's block’
What’s it for: Taking action to help make change happen.

“I can procrastinate thinking about my procrastination problem. I can procrastinate
dealing with my problem of procrastinating, thinking about my procrastination
Robert McKee in ‘The War of Art’ by Steven Pressfield

Writer's block is a condition, primarily associated with writing, however, it can apply
to any person or job that entails acting or producing something. It is debilitating as it can prevent people from creating new work or ideas.

All too often great work/ideas never see the light of day as we’re afraid to share our
formative ideas, the fear of ridicule means we want more time to carefully craft the
idea before sharing with anyone else. This means ideas don’t get shared early enough for others to build on or at worst they never see the light of day and the opportunity to make change happen is missed.

“You don’t need more time, you simply need to make a decision” is at the heart of
Seth Godin’s AltMBA experience, and it is something I now advocate. Seth refers to
it as ‘Shipping’, and it’s a real skill/quality. The resistance to share work until perfect stops good ideas seeing the light of day.

To get over the fear we need to accept our work won’t be perfect the first time round.
However the more work we are willing to produce and share, the better it will
become. The quality of what we ship will get better each time we do it and the more
work we ship the more change we are likely to create.

“There’s a secret that real writers know that wannabe writers don’t, and the secret is
this: It’s not the writing part that’s hard. What’s hard is sitting down to write. What
keeps us from sitting down is resistance.”
‘The War of Art’ by Steven Pressfield


Part One; Choose a theme
Gather your team and challenge them to write a blog post on what value means to

Part Two: Do it
Each person has 60mins to write their blog post.

Part Three: Ship-it
Everyone now shares their work with the others and everyone comments [although
uncomfortable at first, this stage will help people get accustomed to and comfortable
with receiving feedback to help improve their work going forward].

Part Four
Repeat these ‘ship-it’ sessions for other tasks setting a time for each. Frequency will
help embed ‘Shipping’ as standard practice and this will help the individuals and the

Recommended Reading
‘The War of Art’ Steven Pressfield

Categories: Inspiration, Culture