Activating Our Minds #1
By: Chris Teague

These are three of the many stories from across the world that have activated our minds and informed our work this week.

The invention that helped me write again

Not only is this story inspiring it’s particularly timely as we’re working on an activation brief for a Rheumatoid Arthritis treatment. This is innovation at its best; adding value and literally getting them ‘hands-on’ with their graphic design passion.

When Emma Lawton was 29 she was diagnosed with Parkinson’s disease. As a graphic designer, drawing is a huge part of her life but over the past three years the tremor in her hands has grown more pronounced stopping her from writing and drawing straight lines.

Enter Haiyan Zhang and her invention that is changing Emma’s life.


Gillette’s #MeToo advert

This is a great example of standing for something and not simply trying to appeal to everyone. The campaign references bullying, the #MeToo movement and masculinity and it appears to have split opinion online.

‘Believe’, is a film made by Gillette and plays on (and updates) their famous slogan “The best a man can get”; to “The best men can be”.

We believe campaigns work and change happens when the viewer is moved and they either see themselves in the story or are repelled from what they see and they want to make change happen.

“By holding each other accountable, eliminating excuses for bad behaviour, and supporting a new generation working toward their personal ‘best,’ we can help create positive change that will matter for years to come,” says its president, Gary Coombe.

Forest of Numbers

The third and final inspiration for this week is this beautiful immersive experience at The National Art Centre, Tokyo. We love the design and the shear visual impact but most of all we love the fact the installation was created with the cooperation of 300 volunteers.

The National Art Centre, Tokyo has celebrated its 10th Anniversary in January. As a commemoration, it presented the museum activities of the past ten years in the Special Exhibition Gallery room, which was superimposed with a large installation “Forest of Numbers” – the symbolisation of the next 10 years to come.

© emmanuelle moureaux architecture + design. All Rights Reserved.

Categories: Inspiration, Culture, Snippets