Activating Our Minds #20

Anna Callaghan-Leonard & Jessica Hutchinson - 2 mins

This week marks the end of May, which means Summer is arriving tomorrow! With that in mind, here are three of the stories from across the world that have activated our minds and informed our work in the last week of Spring.

Nike’s sustainability guide

Plastic pollution and global warming are top of the public’s agenda. Nike are attempting to do their bit to encourage the entire fashion world to become more sustainable, as no single brand can solve the threat alone. Nike has created a manual for designers showing the principles of circular design. The sustainability guide gives explanations and case studies to help, and references things like thoughtful packaging, designing with recyclability in mind and minimising waste during manufacturing.


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Security is not a game… or is it?

Hackers are one of the biggest risks that a business can face. Attacks from Ransomware and phishing emails are commonplace, potentially leading to huge data breaches that could cripple companies. But not everyone is eager to learn about the danger. That’s why we think Security Champion is a great way to get people to interact and learn about cyber security in the form of a nostalgic retro game.


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Deepfaked Dali

May marks the 115th birthday of Salvador Dali, so what better way to celebrate than bringing him back to life? That’s what the Salvador Dalí Museum in Florida have done… well, sort of. Using 6,000 images and archival footage of Dali, they have used the AI tool Deepfakes to create 45 minutes worth of video footage for visitors to interact with. A brilliant way to give them a personal perspective from the artist himself to help them connect to his work.


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