Activating Our Minds #24

Anna Callaghan-Leonard & Jessica Hutchinson - 2 mins

This is our last post of June, so here are three of the stories from across the world that activated our minds and informed our work this week.


LOVE YOUR BALLS

We’ve been busy attending loads of degree shows over the past few weeks, to discover and celebrate the new talent coming into the industry. One of the stand out pieces we’ve seen comes from Brandon Thomas from The University of Central Lancashire. He created a beautifully simple campaign for testicular cancer to get young men to check their balls, utilising existing digital platforms in a very clever way. Check it out below, and also don’t forget to #loveyourballs

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AOM 24 LoveBalls


DEAR REFUGEES, WE STAND WITH YOU

Last Thursday was World Refugee Day, and the International Rescue Committee collaborated with some famous faces such as Lena Headey and Keegan-Michael Key. Taking a journey throughout history, each film highlights the impact that global refugees have had on our lives as a result of being supported and welcomed with open arms. Refugees make the world a better place, and we stand with them.


LOVE THE FARM, LEAVE NO TRACE

This weekend sees thousands of festival goers set to enjoy some glorious sunshine instead of the usual inclement weather at the infamous Glastonbury. This year the team are making a much larger push for sustainability, and are asking every attendee to make a ‘green pledge’ for the duration of their visit. The pledge includes saying they will take home all of their belongings, use the bins provided and not throw rubbish on the floor. They have also got rid of all single use plastics, including backstage, and there will be water kiosks for reusable bottles placed throughout the site.

Reduce, Re-use, Respect.

Simple.

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AOM 24 Glasto