Here are three of the stories from across the world that activated our minds and informed our work this week...
The 5th Sense We’re used to getting our delegates hands-on and utilising the senses of sight, sound, touch and even taste. However, smell is a sense that we haven’t managed to feature in our activations... yet! Hendrick’s have managed to delight commuters in London by turning the underground into a rose and cucumber scented tunnel of discovery. Check it out here!
Bag Yourself a Billboard After serving their purpose for approximately four to eight weeks, the average billboard gets thrown away, but accessories brand Reform is not your average. Their unique bags turn recycled billboard vinyls into something of beauty and practicality.
Activating Fans To celebrate the latest series of Peaky Blinders, the BBC have harnessed the power of fandom to get people hands-on with creating a nationwide poster campaign. Over a thousand creative submissions were made from artists across the UK, with a final 16 commissions being selected. The designs will be displayed from 12 August across the BBC’s digital and social channels, but here’s a sneak preview ahead of their launch!