Activating Our Minds #7

Anna Callaghan-Leonard & Jessica Hutchinson - 2 mins

It’s coming up to International Women’s day (Friday 8th March, incase you were wondering), and tomorrow Manchester is hosting the Walk for Women 2019, marking one hundred years since the first women in the UK voted in a General Election. With all of this we thought we’d focus this weeks’ story sharing on those that champion #girlpower.

So, these are three of the many stories from across the world that have activated our minds and informed our work this week.

Dream Crazier

Shining the spotlight on what ‘crazy’ dreams can do, Nike’s latest ad provides a celebration of women in sport. The “Dream Crazier” ad, narrated by tennis legend Serena Williams, provides a compilation of female athletes who have broken down barriers and inspired the masses.


Period. End of Sentence.

Period. End of Sentence took home this year’s Oscar for best documentary short, providing an inspiring example of People Making Better People. The film is based on women in a rural Indian village who are overcoming the stigmas surrounding menstruation by manufacturing sanitary pads.



No Room for Clichés

Channel 4’s annual ‘Diversity in Advertising’ contest used this year to focus on the portrayal of women. With entries from the likes of Cadbury Milk Tray and Ebay all competing to win £1m worth of airtime, there were plenty of examples to choose between.

Our personal favourite is The Royal Air Force’s winning entry, ‘No Room for Clichés’. The ad draws ironic parallels between the tired stereotypes of women within advertising and what life is really like for their recruits.


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