How to turn your workforce into a community

People Activation - 2 mins

This week, we’ve been inspired by a video by Dinosaur Communications discussing the benefit to businesses of transforming their audience into a community and how to do it. It’s something that we think is crucial to understand, not just for brands and their external audience, but also in terms of how they communicate with teams internally.

We’ve spoken before about how an agile team is one that feels comfortable sharing ideas, where voices from all levels can be heard. This sort of effective communication which involves all members of the team can allow teams to change and adapt quickly.

It’s not just about communicating information with your teams, but creating an environment where individuals can actively participate in the conversation.

So, let’s delve deeper into how to create a feeling of community in the workplace. Here are three tips to help you create a feeling of community within your team.

Get interested in your people

“You can make more friends in two months by becoming interested in people than you can in two years by trying to get people interested in you,” Dale Carnegie, How to Win Friends and Influence People.

Effective communication is not just about talking to people. It’s about talking to them and, crucially, it’s about listening.

If you understand your team, what makes them tick and if you make them feel heard, it fosters an atmosphere of trust and belonging; something which people want to contribute to.

It’s all about gossip

“An audience is passive, if you’re only talking at people, you’ve got an audience. But if your audience are talking to each other, about you, behind your back even, that’s a community,” Julien Lauret, Global Creative Marketing at Netflix.

It’s been challenging to create those watercooler moments for employees working remotely but it’s still just as important to find those points of connection that keep individuals engaged.

It’s not just about talking to your employees, it’s about giving them tools to start their own conversations. Then it’s about understanding the conversations that are going on, how you can tap into those and how you can fuel the fire.

Show gratitude, give support and celebrate

Nothing motivates individuals better than praise and if people feel that their ideas are appreciated, they will continue to show up and contribute in important ways.

It doesn’t take much time to do. A quick ‘well done’, ‘that’s a great idea’ or just ‘thanks for your input’, goes a long way in making people feel engaged in what they are doing.

Gratitude is contagious. Set aside time to recognise your team’s achievements, big and small, and encourage them to do the same to each other. The community spirit in your team will be stronger than ever in no time.

If you’d like to hear how People Activation can help maximise your employees contribution to the success of your business then please get in touch: