Activating Our Minds #39

Anna Callaghan-Leonard & Jessica Hutchinson - 3 mins

Here are three of the stories from across the world that activated our minds and informed our work this week.

In Someone Else’s Shoes

October is National Domestic Violence Awareness Month. It’s often overlooked that financial challenges can make leaving an abusive situation even harder, and so Santander is partnering with domestic violence organisations in order to raise awareness and bring about positive change. In New York, Santander has created an immersive activation inside a home, constructed like a maze, which highlights the barriers that people might face when trying to leave a violent living situation.

They have also created an AR app experience that shows the reality of modern-day homelessness by showing what one woman goes through while living out of her car, through a physical installation and i-Pads.

In Someone Else's Shoes


Santander: In Someone Else’s Shoes from MediaMonks on Vimeo.

The Bitter Bond

The Born Free Foundation has created a beautiful yet heart-wrenching animation to increase awareness of the harsh realities that lions in South Africa face. It is estimated that 70% of these lions are born into captivity, cuddled for cash, and then when they get too big are sold to trophy hunters. After you have wiped your tears, check out the site below to sign the petition.

Poetry On Prescription

Here at Rapport, we know how powerful words can be. A story or poem can completely shift the atmosphere in a room and evoke incredibly strong emotions. That’s why we love what the Poetry Pharmacy is doing! They started out in the back of an ambulance, delivering poetry to people who don’t usually encounter it. They focused on well-being and inclusivity and wanted poetry to be inviting and not intimidating. Now they have opened up a gorgeous Victorian shop where you can pick up a bottle of pills with poetic extracts on paper inside, as well as a lovely warm brew to lift your spirits too!


AOM 39 Poetry Pills

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