What's it for: Recategorising feelings into positive actions
Who's it for: Those wishing to manage negative emotions
"On the first tee, I told him, 'Intense but loose,'" LaCava, Golfdigest.com.
Tiger Woods won his fifth Masters earlier in the year, ending a decade-long championship drought. Woods became the second-oldest winner of the title at the age of 43, completing a comeback that was rife with personal and professional adversity.
Joe LaCava (his caddie) stuck by his boss through thick and thin, refusing to leave even when Woods advised him to find another golfer to caddie for.
LaCava's unwavering support finally paid off, as he gave Woods some great advice on the biggest stage; 'Intense but loose'.
LaCava's advice helped Woods recategorize "negative" emotions (like nervousness and anxiety) to achieve heightened focus--without tightening up to the point that he overthought everything. He helped him recategorize his feelings, channelling them into positive action.
By distilling the advice into three simple words, he packaged it in a way that Woods could focus through the entire tournament turning "emotion" into 'emotional intelligence/smarts’'.