Who’s it for: People who don’t have a ‘Why’ or feel they lack a sense of purpose.
What’s it for: Clarifying how simple purpose can be
“It may sound surprising, but the feeling of purpose doesn’t only come from curing diseases and improving the world. The feeling of purpose also ignites when we can see the cause and effect between our inputs and our team’s progress”. Alive at Work: The Neuroscience of Helping Your People Love What They Do Daniel M. Cable
‘Start With Why’ is probably the most inspirational and transformational book I’ve read. Finding your ‘Why’, having a purpose and wishing to make a difference are admirable and very fulfilling should you hit upon something, however not everyone wants to make the world a better place, or to put a dent in the earth or replace 400 lost jobs in Cardigan Wales (David Hieatt and Hiut Denim) which is possibly my favourite brand story ever (I encourage you to watch the film HERE).
There has been much written about purpose over the past decade, and for all those who it has inspired and helped engage in their work, there are many who are frustrated by the fact they can’t find grandiose causes. Not everyone is fortunate enough to find a calling and join a company that perfectly aligns with their purpose; many work where they work as it provides a living for them and their families.
We’re not all in the business of saving lives or making the world a better place. So rather than thinking of purpose as a higher cause, I believe what every employee can do is make a difference to the business they work for and the people they work with; this is having a purpose and is a noble cause. One that people can easily contribute to and should be proud of.