When it comes to persuasion, less is always more.

Chris Teague - 2 mins

What's it for: Persuading others to act

Who's it for: Communicators everywhere

Ideas are the currency of the twenty-first century. The ability to persuade, to change hearts and minds, is perhaps the single greatest skill that will give you a competitive edge in the knowledge economy — an age where ideas matter more than ever. Carmine Gallo, HBR

Being a co-founder of Rapport; The People Activation Agency, I’m in the business of helping create positive change through their employees. I read with great interest: ‘The Art of Persuasion Hasn’t changed in 2000 Years’ in July’s HBR Review.

The article has many significant observations within, but one of the most useful tips stretches all the way back to Aristotle. Start with your strongest point.

“When it comes to persuasion, less is always more.” Aristotle

Brevity appears to be a crucial element in making a persuasive speech. Aristotle apparently observed that the opening of a person’s speech is the most important since “attention slackens everywhere else rather than at the beginning.”

Read the article