How do you create a powerful live event that launches your society commitments?

Client

Nestlé Purina

Challenge

Launch Purina's Pets in society commitments externally

Activation

An engaging day including panels and debates from industry experts, experiential zones, interactive displays and live experiments

We were asked to inspire 100+ stakeholders and influencers to get involved with Purina and take Positive Action to further strengthen the role of Pets in Society. An engaging day including panels and debates from industry experts and leaders from across Europe to discuss a range of topics relating to the role of Pets in Society. These all led up to the launch of Purina’s 10 commitments. Attendees also had the chance to delve deeper into the commitments and explore the experiential zone, which featured expert helpers, interactive displays and live experiments.

Impact

93%

of the audience agreed the launch demonstrated Purina’s commitment to pets in society.

7000+

viewers of the live webcast across Europe.

On February 25, 2016, Nestle Purina carried out an outstanding event – a Better with Pets forum featuring leading world experts of the industry.

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