Client:
Nestlé Purina PetCare
Activation:
Bringing innovation and talent together from across Europe to create a positive impact
Creative:
Better with Pets Forum
View & download
the activation details
This year Purina, in collaboration with Ashoka, launched the first BetterwithPets Prize. The prize was aimed at supporting and expanding leading innovations and initiatives focused on harnessing the positive power of the pet-human bond.  The 2018 BetterwithPets Forum needed to showcase the 5 finalists and announce the winner.
96%
Of delegates said that the event had achieved their objectives for attending.
Each of the 5 finalists had opportunity to present 
their projects to an audience of industry professionals including vets, bloggers and Purina partners. 
A live panel of judges selected an overall winner as well as awarding all projects as highly commended.
The audience also took part in workshops that 
were focused on finding solutions to challenges that the prize finalists encounter giving opportunity for valuable input and support of each of the projects.
120+
Entries to the prize from across 22 countries in Europe.
It is so wonderful to experience the passion of the people and to see that they accomplish wonderful things for the better of humans and animals.
Delegate Quote