Client:
Thomas Cook
Activation:
Create a training activation to improve the customer experience
Creative:
The Answer to Infection
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the activation details
Create a training activation to improve the customer experience. We likened the potential spread of bad customer service to a zombie virus which - if not kept at bay - could sweep right through the whole business, infecting Thomas Cook with a incurable disease.
85%
agreed and strongly agreed that the event brought the customer experience to life.
Attending what they thought was a standard 'sit & listen' conference a disruptive moment part way though grabbed attendee’s attention.

They then all took part in a hands-on zombie apocalypse inspired experience going through 4 workshop zones each equipping them with the knowledge of how to 'avoid infection' from the devastating virus.
88%
agreed and strongly agreed that the key messages were clearly articulated.
Massive thank you for today #TheCept was brilliant. What a Fantastic way to bring The New Retail to life!
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