Client:
Capital One
Activation:
Helping employees go from understanding, to owning the vision
Creative:
Ongoing campaigns
View & download
the activation details
We have been on a 5 year journey with Capital One, helping them launch and embed their strategic vision in the UK. Back in 2012 we collaborated with them to create their very first ‘Vision Day’ - one day in the year where everyone in the business got hands-on with the company vision ‘to make lives better’ for customers.
95%
understood the vision and why it is important to Capital One.
During the last 5 years we have picked up numerous industry awards including, the Grand Prix at the UK Event awards, Most Effective Use of Internal Communications at the 2013 HR Excellence awards, as well as helping Capital One become the ‘Best Place to Work in The UK’ three years running.
95%
of employees are clear on what the vision means to them.
I can honestly say after over ten years of working here that my cynicism has evaporated - I really believe there is a genuine desire to change the culture and focus of the organisation.
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