Client:
TalkTalk
Activation:
Launch and embed business priorities
Creative:
On a Mission
View & download
the activation details
Behind every superhero persona is an ordinary man or woman. With that in mind, we created a comic book themed event in which every employee was given their own superhero identity and TalkTalk's four key business priorities were turned into villainous arch enemies.
3000
TalkTalk employees in the UK signed up and engaged with our ‘on a mission’ event.
By joining together 'On a Mission', employees would be able to embrace their inner hero and fulfil the company objectives by defeating the enemies of success.
90%
of the UK audience said the event gave them a better understanding of TalkTalk’s mission.
I thought it was a phenomenal day yesterday and certainly my team got a lot from it. Uber-professional, I thought it ran really well, with content that hit the right note.
TalkTalk Managing Director