Client:
Capital One
Activation:
Launch the new brand and brand promise to all associates, instil pride and encourage advocacy.
Creative:
Brand Power Live
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the activation details
Capital One wanted to launch their new brand and brand promise ‘Make credit simple for customers, so they can get on and enjoy life’, ensuring that associates came away from the day understanding the new brand and knowing how they can live the brand promise through their day to day roles.
90%
of delegates agreed or strongly agreed that they understand how the brand supports their mission
We transported 1,100 associates from Nottingham and London to Newark Showground and immersed them in the new brand. Associates experienced interactive workshops where they discovered the importance of colour and the effect that it has on their customers, guest speakers to introduce the importance of brand as well as a tone of voice presentation that explored the behavioural science behind words and an interactive exhibition to showcase how they are already making credit simple for customers, and how their new brand strengthens this offering. Associates got hands on with the brand and were united in an uplifting final session, focussing on how they can make a real impact to customers.
83%
of delegates agreed or strongly agrees that brand power live increased their understanding of why the brand is important to the business
Very slick, very engaging - the day went so quickly. The event truly showed the scale and detail involved in changing a brand. It illustrated why brand is important to a business' success and why here at Capital One we cannot ignore our brand image and the opportunity it could provide for us.
Delegate Quote