How do we showcase social entrepreneurs that harness the power of the pet-human bond?

Client

Nestlé Purina

Challenge

Support leading innovations and initiatives that focus on the power of the pet-human bond

Activation

The BetterwithPets prize that brought innovation and talent together from across Europe

We launched the first BetterWithPets prize, which gave five social entrepreneurs the opportunity to present their projects to an audience of industry professionals including vets, bloggers and Purina partners. The audience also took part in workshops that focused on finding solutions to the challenges that the prize finalists had encountered. Providing the opportunity to add valuable input and support for each of the projects.

Impact

96%

of delegates said that the event had achieved their objectives for attending.

120+

Entries to the prize from across 22 countries in Europe.

It is so wonderful to experience the passion of the people and to see that they accomplish wonderful things for the better of humans and animals.

Delegate Quote