How do you unite changemakers during the covid 19 global pandemic?



Purina BetterwithPets Prize Live

Remote live event for changemakers harnessing the power of the pet human bond

Celebrating changemakers who are harnessing the power of the pet-human bond. This year the Prize was done remote live as opposed to face to face.

The online tv style broadcast “Prize Live” gave eight social entrepreneurs the opportunity to present their projects to a panel of experts. The event provided the unique opportunity to hear directly from the Purina BetterwithPets Prize finalists as they presented their summary pitches to the panel of experts and a wider audience consisting of Purina and Ashoka employees, vets, academics, NGOs, journalists, friends and families.


400 +

Purina & Ashoka employees, key stakeholders and journalists watched live

1600 +

people watched on demand

People Activation were really great at offering something new and ensuring we were responding to the challenges of having it online.

From the start of the crisis People Activation were there to really support us and to ensure that we had all of the assets ready in time.

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