Connect 7,000 employees to the company purpose
Using employee-generated content to bring purpose to life
We turned a number of Purpose Champions into filmmakers through the Seen-It app, as they were tasked with finding examples of the company values being lived. We used this employee-generated content to bring the purpose, vision and values to life. Highlighting real customer stories that enabled us to communicate content that was genuine and authentic.
positive shift in how well attendees understand TalkTalk's purpose.
TalkTalk employees attended the event or watched via webcast.
The structure was perfect. Short, sharp and succinct. Hit the nail on the head with our purpose, love the house visual and it feels like we can achieve our ambitions.