How do you connect all 7000 employees to the company purpose?

Client

TalkTalk

Challenge

Connect 7,000 employees to the company purpose

Activation

Using employee-generated content to bring purpose to life

We turned a number of Purpose Champions into filmmakers through the Seen-It app, as they were tasked with finding examples of the company values being lived. We used this employee-generated content to bring the purpose, vision and values to life. Highlighting real customer stories that enabled us to communicate content that was genuine and authentic.

Impact

22%

positive shift in how well attendees understand TalkTalk's purpose.

7000

TalkTalk employees attended the event or watched via webcast.

The structure was perfect. Short, sharp and succinct. Hit the nail on the head with our purpose, love the house visual and it feels like we can achieve our ambitions.

Delegate quote