How do you launch and embed a strategic vision across your UK business?

Challenge

Help employees go from understanding to owning the vision

Activation

Multiple live activations and ongoing campaigns

We have been on a 5-year journey with a Global Bank, helping them launch and embed their strategic vision in the UK. Back in 2012, we collaborated with them to create their very first ‘Vision Day’ - one day in the year where everyone in the business got hands-on with the company vision ‘to make lives better’ for customers. During the last 5 years, we have picked up numerous industry awards including, the Grand Prix at the UK Event Awards, Most Effective Use of Internal Communications at the 2013 HR Excellence awards, as well as helping them become the ‘Best Place to Work in The UK’ three years running.

Impact

95%

understood the vision and why it is important to the Global Bank.

95%

of employees are clear on what the vision means to them.

I can honestly say after over ten years of working here that my cynicism has evaporated - I really believe there is a genuine desire to change the culture and focus of the organisation.

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