How do you improve the customer experience?

Challenge

Improve customer experience

Activation

Hands-on zombie apocalypse inspired experience

We likened the potential spread of bad customer service to a zombie virus which - if not kept at bay - could sweep right through the whole business, infecting the company with an incurable disease. Attending what they thought was a standard 'sit & listen' conference a disruptive moment partway though grabbed attendee’s attention. They then all took part in a hands-on zombie apocalypse inspired experience going through 4 workshop zones each equipping them with the knowledge of how to 'avoid infection' from the devastating virus.

Impact

85%

agreed and strongly agreed that the event brought the customer experience to life.

88%

agreed and strongly agreed that the key messages were clearly articulated.

Massive thank you for today #TheCept was brilliant. What a Fantastic way to bring The New Retail to life!

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