How do you launch and embed your business priorities?

Client

TalkTalk

Challenge

Launch and embed business priorities

Activation

A comic book themed activation in which every employee embraced their inner hero

We created a comic book themed activation in which every employee was given their own superhero identity and TalkTalk's four key business priorities were turned into villainous arch enemies. By joining together 'On a Mission', employees would be able to embrace their inner hero and fulfil the company objectives by defeating the enemies of success.

Impact

3000

TalkTalk employees in the UK signed up and engaged with our ‘on a mission’ event.

90%

of the UK audience said the event gave them a better understanding of TalkTalk’s mission

I thought it was a phenomenal day yesterday and certainly, my team got a lot from it. Uber-professional, I thought it ran really well, with content that hit the right note.

TalkTalk Managing Director